AURORA ROSE WINS THE PITCH

The winner of UCT’s The Pitch 2019 is:


The Pitch is a competition which provides University of Cape Town Students with the chance to pitch their business or business ideas to a panel of judges consisting of top entrepreneurial minds. Winners receive funding or start-up capital, as well as a six month business mentorship from the Allan Gray Orbis Foundation. There were over 150 applicants, of which only eight were chosen. 

Similar to the popular television show s  “Dragons Den” or “Shark Tank” The Pitch is UCT’s own version which inspires students to have an entrepreneurial mindset. The finals of The Pitch were held on Thursday 9 May 2019 and where four projects in two categories, namely Ideation or Testing Phase received R80 000 in prize money.

Jasantha Singh gets the thumbs-up from VC Prof Mamokgethi Phakeng – Image UCT
In the category Best Idea in Testing Phase, cosmetic formulation scientist and owner of Aurora Rose, Jasantha Singh, was awarded top honours for her unfragranced castile soap especially formulated for people with ultra-sensitive skin. Having personally suffered from extremely sensitive skin herself this product is one which is very close to her heart.  

In the Ideation category 4IR Mobile Clinic took first prize – the brainchild of Tlotliso Jonas, Namhla Juqu and Evans Tjabadi. The team identified poor access to healthcare facilities and the lack of personalised medical consultations as a major problem in South Africa. Their winning idea is to address the challenge with a convenient, digitalised mobile clinic.

Winners in each category received R25 000 each while the runners up received R15 000 each.

Aurora Rose
An eco-friendly brand that produces high quality, handcrafted Pure Castile Soaps using only 100% Extra-Virgin Olive Oil to produce a creamy mild soap which is exceedingly moisturising. It is super-fatted to ensure that the soap is more hydrating, yet mild and gentle. These soaps are ideal for dry or sensitive skin and can safely be used on babies and pets too. In addition to the soap selections Aurora Rose also offers unique stylish and functional soap bags.

Singh’s winning product was created out of pure frustration with the use of products too harsh for her ultra-sensitive skin. After trying all the natural products she could possibly find in the market, and consulting numerous dermatologists, she decided to create her own unfragranced Castile soap.  These are now available at various stockists in and around Cape Town.

Jasantha Singh of Aurora Rose won R25 000 as well as a six-month mentorship from the Allan Gray Orbis Foundation (AGOF).

Congratulations on this amazing achievement, Jasantha!  We look forward to seeing your business grow.

Find out more about Aurora Rose here.